WE ROAD
UK RELAUNCH
WE ROAD
UK RELAUNCH
WE ROAD
UK RELAUNCH
Role:
Senior Creative/ Copywriter
Deliverables:
Concept Campaign, Copywriting, Pitch, Strategy
Agency:
Dude London
Helping a challenger brand to stand out in a sea of sameness.
Helping a challenger brand to stand out in a sea of sameness.
Helping a challenger brand to stand out in a sea of sameness.
The Challange
The Challange
The Challange
WeRoad needed to stand out in a highly saturated market, competing against well established industry giants.
WeRoad needed to stand out in a highly saturated market, competing against well established industry giants.
Our Approach
Our Approach
Our Approach
We knew that WeRoad needed to go beyond the “perfect holiday photos” that dominate the industry. Instead we inspired the UK to travel more by demonstrating an understanding of the local cultural insights behind travel and bringing them to life in fun, playful ways.
We knew that WeRoad needed to go beyond the “perfect holiday photos” that dominate the industry. Instead we inspired the UK to travel more by demonstrating an understanding of the local cultural insights behind travel and bringing them to life in fun, playful ways.
We knew that WeRoad needed to go beyond the “perfect holiday photos” that dominate the industry. Instead we inspired the UK to travel more by demonstrating an understanding of the local cultural insights behind travel and bringing them to life in fun, playful ways.
The Holiday Reaper
The Holiday Reaper
The Holiday Reaper
We discovered that the UK has a particularly bad relationship with taking annual leave, and employers are not legally bound to roll days over - meaning millions are lost each year. We decided to embody this terrifying local truth in a halloween monster - The Holiday Reaper. Or HR, for short.
We discovered that the UK has a particularly bad relationship with taking annual leave, and employers are not legally bound to roll days over - meaning millions are lost each year. We decided to embody this terrifying local truth in a halloween monster - The Holiday Reaper. Or HR, for short.
We discovered that the UK has a particularly bad relationship with taking annual leave, and employers are not legally bound to roll days over - meaning millions are lost each year. We decided to embody this terrifying local truth in a halloween monster - The Holiday Reaper. Or HR, for short.
Tactical and Reactive
We used local insight and current affairs to produce work that felt engaging and topical to a UK audience. For instance, the day after the England squad was announced for the Euros in 2024, we had mobile billboards appear at the Etihad and White Hart Lane offering a free trip to the players who were left out.
Tactical and Reactive
Tactical and Reactive
We used local insight and current affairs to produce work that felt engaging and topical to a UK audience. For instance, the day after the England squad was announced for the Euros in 2024, we had mobile billboards appear at the Etihad and White Hart Lane offering a free trip to the players who were left out.
