FAQs
FAQs
FAQs
What kind of creative work do you specialise in?
What kind of creative work do you specialise in?
What kind of creative work do you specialise in?
I specialise in ideas that give brands a pulse. That includes creative direction, campaign concepts, copywriting, brand storytelling, tone of voice, naming, scripts and social. Copy is my core craft, but I think across film, design, photography, experiences and every place an idea needs to live.
I specialise in ideas that give brands a pulse. That includes creative direction, campaign concepts, copywriting, brand storytelling, tone of voice, naming, scripts and social. Copy is my core craft, but I think across film, design, photography, experiences and every place an idea needs to live.
I specialise in ideas that give brands a pulse. That includes creative direction, campaign concepts, copywriting, brand storytelling, tone of voice, naming, scripts and social. Copy is my core craft, but I think across film, design, photography, experiences and every place an idea needs to live.
What is your experience with creative direction and strategy?
What is your experience with creative direction and strategy?
What is your experience with creative direction and strategy?
I have more than ten years of experience turning cultural insight, brand truth and human behaviour into clear creative territories. I can shape the strategy, find the central idea and make sure it stays coherent across formats, markets and teams, from the first provocation to the final execution.
I have more than ten years of experience turning cultural insight, brand truth and human behaviour into clear creative territories. I can shape the strategy, find the central idea and make sure it stays coherent across formats, markets and teams, from the first provocation to the final execution.
I have more than ten years of experience turning cultural insight, brand truth and human behaviour into clear creative territories. I can shape the strategy, find the central idea and make sure it stays coherent across formats, markets and teams, from the first provocation to the final execution.
Do you work on international campaigns?
Do you work on international campaigns?
Do you work on international campaigns?
Yes. I have worked across the UK, Italy, Europe, the US and global markets, both originating campaigns and adapting them with cultural precision. I write primarily in English and Italian, but I can order drinks in 6 languages.
Yes. I have worked across the UK, Italy, Europe, the US and global markets, both originating campaigns and adapting them with cultural precision. I write primarily in English and Italian, but I can order drinks in 6 languages.
Yes. I have worked across the UK, Italy, Europe, the US and global markets, both originating campaigns and adapting them with cultural precision. I write primarily in English and Italian, but I can order drinks in 6 languages.
Can you help launch or reposition a brand?
Can you help launch or reposition a brand?
Can you help launch or reposition a brand?
Absolutely. I can help define the positioning, creative platform, story, launch idea and the system that holds everything together. I work with established brands, startups and independent founders who need to make something new feel instantly clear, distinctive and worth caring about.
Absolutely. I can help define the positioning, creative platform, story, launch idea and the system that holds everything together. I work with established brands, startups and independent founders who need to make something new feel instantly clear, distinctive and worth caring about.
Absolutely. I can help define the positioning, creative platform, story, launch idea and the system that holds everything together. I work with established brands, startups and independent founders who need to make something new feel instantly clear, distinctive and worth caring about.
Can you develop or evolve a brand voice?
Can you develop or evolve a brand voice?
Can you develop or evolve a brand voice?
Yes. I build voices that sound like a point of view, not a list of adjectives. I can write guidelines, define tone principles, language behaviours, dos and don’ts, messaging frameworks and practical examples, then apply them consistently across campaigns, digital products, social and everyday communications.
Yes. I build voices that sound like a point of view, not a list of adjectives. I can write guidelines, define tone principles, language behaviours, dos and don’ts, messaging frameworks and practical examples, then apply them consistently across campaigns, digital products, social and everyday communications.
Yes. I build voices that sound like a point of view, not a list of adjectives. I can write guidelines, define tone principles, language behaviours, dos and don’ts, messaging frameworks and practical examples, then apply them consistently across campaigns, digital products, social and everyday communications.
Do you write scripts and longer-form copy?
Do you write scripts and longer-form copy?
Do you write scripts and longer-form copy?
I do. My work includes film and social scripts, manifestos, editorial stories, brand narratives, synopses, product messaging and web copy. Whether it is six seconds or six pages, I look for the same thing: a strong idea, a human rhythm and no wasted words.
I do. My work includes film and social scripts, manifestos, editorial stories, brand narratives, synopses, product messaging and web copy. Whether it is six seconds or six pages, I look for the same thing: a strong idea, a human rhythm and no wasted words.
I do. My work includes film and social scripts, manifestos, editorial stories, brand narratives, synopses, product messaging and web copy. Whether it is six seconds or six pages, I look for the same thing: a strong idea, a human rhythm and no wasted words.
Do you work with AI tools?
Do you work with AI tools?
Do you work with AI tools?
Yes, as creative instruments rather than creative directors. I use AI to widen the field during research and brainstorming, test variations, prototype visual routes and speed up repetitive parts of the process. The judgement, concept and final voice always remain human.
Yes, as creative instruments rather than creative directors. I use AI to widen the field during research and brainstorming, test variations, prototype visual routes and speed up repetitive parts of the process. The judgement, concept and final voice always remain human.
Yes, as creative instruments rather than creative directors. I use AI to widen the field during research and brainstorming, test variations, prototype visual routes and speed up repetitive parts of the process. The judgement, concept and final voice always remain human.
Are you available for freelance or contract work?
Are you available for freelance or contract work?
Are you available for freelance or contract work?
Yes. I work as a Senior Creative, Associate Creative Director, Creative Lead and creative consultant. I am open to freelance, contract and fractional collaborations, from focused concept sprints to longer international projects.
Yes. I work as a Senior Creative, Associate Creative Director, Creative Lead and creative consultant. I am open to freelance, contract and fractional collaborations, from focused concept sprints to longer international projects.
Yes. I work as a Senior Creative, Associate Creative Director, Creative Lead and creative consultant. I am open to freelance, contract and fractional collaborations, from focused concept sprints to longer international projects.
Where are you based, and do you work remotely?
Where are you based, and do you work remotely?
Where are you based, and do you work remotely?
I am Europe-based and work with teams across the UK, Europe and the US. Remote comes naturally, hybrid works too and I travel when the project needs me in the room
or on set.
I am Europe-based and work with teams across the UK, Europe and the US. Remote comes naturally, hybrid works too and I travel when the project needs me in the room
or on set.
Do you lead teams or work independently?
Do you lead teams or work independently?
Do you lead teams or work independently?
Both. I have led copy, design and multidisciplinary teams, presented directly to clients and supervised production. I also work independently with founders, artists and brands when they need a senior creative partner who can move quickly from strategy to execution.
Both. I have led copy, design and multidisciplinary teams, presented directly to clients and supervised production. I also work independently with founders, artists and brands when they need a senior creative partner who can move quickly from strategy to execution.
Both. I have led copy, design and multidisciplinary teams, presented directly to clients and supervised production. I also work independently with founders, artists and brands when they need a senior creative partner who can move quickly from strategy to execution.
Which brands and industries have you worked with?
Which brands and industries have you worked with?
Which brands and industries have you worked with?
My experience spans technology, entertainment, sport, travel, fashion, music, film and culture. I’ve worked with brands including Apple, Airbnb, Netflix, Under Armour, PlayStation, IKEA, Honda, Lavazza, DAZN and many others, inside agencies, in-house, independently and with the occasional group of weird people.
My experience spans technology, entertainment, sport, travel, fashion, music, film and culture. I’ve worked with brands including Apple, Airbnb, Netflix, Under Armour, PlayStation, IKEA, Honda, Lavazza, DAZN and many others, inside agencies, in-house, independently and with the occasional group of weird people.
My experience spans technology, entertainment, sport, travel, fashion, music, film and culture. I’ve worked with brands including Apple, Airbnb, Netflix, Under Armour, PlayStation, IKEA, Honda, Lavazza, DAZN and many others, inside agencies, in-house, independently and with the occasional group of weird people.
How do you approach a new creative brief?
How do you approach a new creative brief?
How do you approach a new creative brief?
With curiosity. I dive deep into every brief, looking for tension, clarity, and unexpected angles. Whether it’s a launch or a rebrand, I always question the assumptions. That’s usually where the strongest ideas hide. And I do it in collaboration with the team: designers, strategists, leads, and clients.
With curiosity. I dive deep into every brief, looking for tension, clarity, and unexpected angles. Whether it’s a launch or a rebrand, I always question the assumptions. That’s usually where the strongest ideas hide. And I do it in collaboration with the team: designers, strategists, leads, and clients.
With curiosity. I dive deep into every brief, looking for tension, clarity, and unexpected angles. Whether it’s a launch or a rebrand, I always question the assumptions. That’s usually where the strongest ideas hide. And I do it in collaboration with the team: designers, strategists, leads, and clients.
How can I contact you?
How can I contact you?
How can I contact you?
Email is best for a proper introduction. You can also call me, scream my name very loud or find me on LinkedIn. If you have a brief, a half-formed thought or a problem that needs an unexpected answer, send it over.
Email is best for a proper introduction. You can also call me, scream my name very loud or find me on LinkedIn. If you have a brief, a half-formed thought or a problem that needs an unexpected answer, send it over.
Email is best for a proper introduction. You can also call me, scream my name very loud or find me on LinkedIn. If you have a brief, a half-formed thought or a problem that needs an unexpected answer, send it over.