UNDER ARMOUR
PROTECT THIS HOUSE
UNDER ARMOUR
PROTECT THIS HOUSE
UNDER ARMOUR
PROTECT THIS HOUSE
Role:
Senior Creative/ Copywriter
Deliverables:
Concept Campaign, Copywriting
Team:
CD's: Dimitri Deneuville & David Diankanguila
ECD: Rogier De Bruin
YOU NEED MORE THAN STRIKERS TO PROTECT THIS HOUSE
YOU NEED MORE THAN STRIKERS TO PROTECT THIS HOUSE
YOU NEED MORE THAN STRIKERS TO PROTECT THIS HOUSE
Context
Context
Context
The song of praise is almost always exclusively sung for the playmakers and strikers in the world of football.
But in truth the defender is the unsung hero of the game.
They grind harder than anyone else on the pitch.
The song of praise is almost always exclusively sung for the playmakers and strikers in the world of football.
But in truth the defender is the unsung hero of the game.
They grind harder than anyone else on the pitch.
The song of praise is almost always exclusively sung for the playmakers and strikers in the world of football.
But in truth the defender is the unsung hero of the game.
They grind harder than anyone else on the pitch.
Mission
Mission
Mission
Under Armour wanted to change that clichéd narrative. They wanted to shine a light on defenders and celebrate the absolute graft they put into their game. We wanted people to stop talking about the playmakers and the Tikki Takka perfection. We wanted to laude these masters of the dark arts and get the crowd behind the real heros. Because Attack wins games... but defence wins titles.
Under Armour wanted to change that clichéd narrative. They wanted to shine a light on defenders and celebrate the absolute graft they put into their game. We wanted people to stop talking about the playmakers and the Tikki Takka perfection. We wanted to laude these masters of the dark arts and get the crowd behind the real heros. Because Attack wins games... but defence wins titles.
Under Armour wanted to change that clichéd narrative. They wanted to shine a light on defenders and celebrate the absolute graft they put into their game. We wanted people to stop talking about the playmakers and the Tikki Takka perfection. We wanted to laude these masters of the dark arts and get the crowd behind the real heros. Because Attack wins games... but defence wins titles.
The Delivery
The Delivery
The Delivery
We created a film that is an ode to defenders. Written for Under Armour's very own self proclaimed King of the Darkness Toni Rüdiger. A film that tells the tale of our hero battling from the shadows to protect his house.
An iconic film that leans into visual metaphors and shows our heros drive to win.
We created a film that is an ode to defenders. Written for Under Armour's very own self proclaimed King of the Darkness Toni Rüdiger. A film that tells the tale of our hero battling from the shadows to protect his house.
An iconic film that leans into visual metaphors and shows our heros drive to win.
We created a film that is an ode to defenders. Written for Under Armour's very own self proclaimed King of the Darkness Toni Rüdiger. A film that tells the tale of our hero battling from the shadows to protect his house.
An iconic film that leans into visual metaphors and shows our heros drive to win.
