• SPOTIFY

  • MARRIED IN A RUSH

  • SPOTIFY

  • MARRIED IN A RUSH

  • SPOTIFY

  • MARRIED IN A RUSH

Role:

Creative Lead, Copywriter

Deliverables:

Concept Campaign, Copywriting

Agency:

Dude Milan


We made them a proposal… and they said YES!




We made them a proposal… and they said YES!




We made them a proposal… and they said YES!



Context

Context

Context

Måneskin have been recognized as the first band that desecrated the Italian style, our music cliches, the stereotype of masculinity. But there’s only one thing left they didn’t desecrate, the holiest of the Italian celebration: the marriage. A hot topic in Italy, since political parties and religious movements had lots of discussions against “non-traditional couple” weddings. Well, we had a proposal of our own.

Måneskin have been recognized as the first band that desecrated the Italian style, our music cliches, the stereotype of masculinity. But there’s only one thing left they didn’t desecrate, the holiest of the Italian celebration: the marriage. A hot topic in Italy, since political parties and religious movements had lots of discussions against “non-traditional couple” weddings. Well, we had a proposal of our own.

Who’s getting married?

Who’s getting married?

Who’s getting married?

To spark reactions from the fans, we released a teaser with Thomas playing a rock wedding march. Then we had our main event: a Cadillac carousel along the streets of Rome, leading to a branded and kinky baroque palace.

To spark reactions from the fans, we released a teaser with Thomas playing a rock wedding march. Then we had our main event: a Cadillac carousel along the streets of Rome, leading to a branded and kinky baroque palace.

To spark reactions from the fans, we released a teaser with Thomas playing a rock wedding march. Then we had our main event: a Cadillac carousel along the streets of Rome, leading to a branded and kinky baroque palace.

With gender fluid wedding dresses, Alessandro Michele as officiant, and an exclusive live show for fans and the bests guests invited who shared every moment all over their social channels, this rushed wedding turned into the most outrageous and promiscuous and most famous of the year.

With gender fluid wedding dresses, Alessandro Michele as officiant, and an exclusive live show for fans and the bests guests invited who shared every moment all over their social channels, this rushed wedding turned into the most outrageous and promiscuous and most famous of the year.

With gender fluid wedding dresses, Alessandro Michele as officiant, and an exclusive live show for fans and the bests guests invited who shared every moment all over their social channels, this rushed wedding turned into the most outrageous and promiscuous and most famous of the year.

Married in a RUSH!

Married in a RUSH!

Married in a RUSH!

THE RESULTS

THE RESULTS

Billions

Billions

Social impressions

Social impressions

100 Millions

100 Millions

100 Millions

Pr Reach

Pr Reach

#3

#3

Top Album debut worldwide

Top Album debut worldwide

#1

#1

Twitter Trends

Twitter Trends

85%

85%

Media coverage in Italy

Media coverage

in Italy

Media coverage in Italy

#1

#1

Top Album debut in Europe

Top Album debut

in Europe

Top Album debut in Europe