
SPOTIFY
MARRIED IN A RUSH
SPOTIFY
MARRIED IN A RUSH
SPOTIFY
MARRIED IN A RUSH
Role:
Creative Lead, Copywriter
Deliverables:
Concept Campaign, Copywriting
Agency:
Dude Milan
We made them a proposal… and they said YES!
We made them a proposal… and they said YES!
We made them a proposal… and they said YES!
Context
Context
Context
Måneskin have been recognized as the first band that desecrated the Italian style, our music cliches, the stereotype of masculinity. But there’s only one thing left they didn’t desecrate, the holiest of the Italian celebration: the marriage. A hot topic in Italy, since political parties and religious movements had lots of discussions against “non-traditional couple” weddings. Well, we had a proposal of our own.
Måneskin have been recognized as the first band that desecrated the Italian style, our music cliches, the stereotype of masculinity. But there’s only one thing left they didn’t desecrate, the holiest of the Italian celebration: the marriage. A hot topic in Italy, since political parties and religious movements had lots of discussions against “non-traditional couple” weddings. Well, we had a proposal of our own.
Who’s getting married?
Who’s getting married?
Who’s getting married?
To spark reactions from the fans, we released a teaser with Thomas playing a rock wedding march. Then we had our main event: a Cadillac carousel along the streets of Rome, leading to a branded and kinky baroque palace.
To spark reactions from the fans, we released a teaser with Thomas playing a rock wedding march. Then we had our main event: a Cadillac carousel along the streets of Rome, leading to a branded and kinky baroque palace.
To spark reactions from the fans, we released a teaser with Thomas playing a rock wedding march. Then we had our main event: a Cadillac carousel along the streets of Rome, leading to a branded and kinky baroque palace.






With gender fluid wedding dresses, Alessandro Michele as officiant, and an exclusive live show for fans and the bests guests invited who shared every moment all over their social channels, this rushed wedding turned into the most outrageous and promiscuous and most famous of the year.
With gender fluid wedding dresses, Alessandro Michele as officiant, and an exclusive live show for fans and the bests guests invited who shared every moment all over their social channels, this rushed wedding turned into the most outrageous and promiscuous and most famous of the year.
With gender fluid wedding dresses, Alessandro Michele as officiant, and an exclusive live show for fans and the bests guests invited who shared every moment all over their social channels, this rushed wedding turned into the most outrageous and promiscuous and most famous of the year.
Married in a RUSH!
Married in a RUSH!
Married in a RUSH!







THE RESULTS
THE RESULTS
Billions
Billions
Social impressions
Social impressions
100 Millions
100 Millions
100 Millions
Pr Reach
Pr Reach
#3
#3
Top Album debut worldwide
Top Album debut worldwide
#1
#1
Twitter Trends
Twitter Trends
85%
85%
Media coverage in Italy
Media coverage
in Italy
Media coverage in Italy
#1
#1
Top Album debut in Europe
Top Album debut
in Europe
Top Album debut in Europe