LAVAZZA
BLENDED ORCHESTRA
LAVAZZA
BLENDED ORCHESTRA
LAVAZZA
BLENDED ORCHESTRA
Role:
Creative Lead, Copywriter
Deliverables:
Concept Campaign, Copywriting
Agency:
Dude Milan
What does Lavazza's commitment to sustainable development sound like? The Blended Orchestra, a first-of-its-kind orchestra of impossible instruments, has turned to nature to create the sound of the Blend for Better projects that the Lavazza Foundation implements in different parts of the world in order to blend quality coffee and sustainable production. The musicians of the newly formed Blended Orchestra have used nature's raw materials to build unique instruments and perform the harmonies of sustainability.
28% of women admit to masturbating in the shower, wasting around 121 Olympic-sized swimming pools’ worth of water each year.
So on World Environment Day 2023 we partnered up with Love Not War to get people to “break up” with their shower head and switch to one of the brand’s sustainable sex toys.
What does Lavazza's commitment to sustainable development sound like? The Blended Orchestra, a first-of-its-kind orchestra of impossible instruments, has turned to nature to create the sound of the Blend for Better projects that the Lavazza Foundation implements in different parts of the world in order to blend quality coffee and sustainable production. The musicians of the newly formed Blended Orchestra have used nature's raw materials to build unique instruments and perform the harmonies of sustainability.
Behind each note of the impossible instruments there is a story, the story of the Lavazza Foundation projects enclosed in the Blend for Better approach. Through the musical expression of nature, through the raw materials deriving from the regions where the Lavazza Foundation realizes its initiatives, our commitment to social and environmental sustainability has now found its sound. The projects we carry out in 19 countries and on three continents have now blended into music. Visit our website to learn more about the steps we are taking towards sustainable development.
Behind each note of the impossible instruments there is a story, the story of the Lavazza Foundation projects enclosed in the Blend for Better approach. Through the musical expression of nature, through the raw materials deriving from the regions where the Lavazza Foundation realizes its initiatives, our commitment to social and environmental sustainability has now found its sound. The projects we carry out in 19 countries and on three continents have now blended into music. Visit our website to learn more about the steps we are taking towards sustainable development.
Behind each note of the impossible instruments there is a story, the story of the Lavazza Foundation projects enclosed in the Blend for Better approach. Through the musical expression of nature, through the raw materials deriving from the regions where the Lavazza Foundation realizes its initiatives, our commitment to social and environmental sustainability has now found its sound. The projects we carry out in 19 countries and on three continents have now blended into music. Visit our website to learn more about the steps we are taking towards sustainable development.