ING BANK
DO YOUR THING
ING BANK
DO YOUR THING
ING BANK
DO YOUR THING
Role:
Senior Copywriter
Deliverables:
Concept, Copywriting, Script
Agency:
TBWA\NEKOBO
TBWA\NEKOBO
Context
Context
Context
To use the familiar language of 'from' and 'to' on travel tickets to create an emotional story about transformation. At the same time, tapping into the mindset of travellers in the exact moment they’re travelling. Whether it’s business, romance, bringing home a baby or recovering from a Vegas trip, the airbridges and billboards stand out in a sea of crowded airport advertising.
To use the familiar language of 'from' and 'to' on travel tickets to create an emotional story about transformation. At the same time, tapping into the mindset of travellers in the exact moment they’re travelling. Whether it’s business, romance, bringing home a baby or recovering from a Vegas trip, the airbridges and billboards stand out in a sea of crowded airport advertising.
To use the familiar language of 'from' and 'to' on travel tickets to create an emotional story about transformation. At the same time, tapping into the mindset of travellers in the exact moment they’re travelling. Whether it’s business, romance, bringing home a baby or recovering from a Vegas trip, the airbridges and billboards stand out in a sea of crowded airport advertising.
Mission
Mission
Mission
To use the familiar language of 'from' and 'to' on travel tickets to create an emotional story about transformation. At the same time, tapping into the mindset of travellers in the exact moment they’re travelling. Whether it’s business, romance, bringing home a baby or recovering from a Vegas trip, the airbridges and billboards stand out in a sea of crowded airport advertising.
To use the familiar language of 'from' and 'to' on travel tickets to create an emotional story about transformation. At the same time, tapping into the mindset of travellers in the exact moment they’re travelling. Whether it’s business, romance, bringing home a baby or recovering from a Vegas trip, the airbridges and billboards stand out in a sea of crowded airport advertising.
To use the familiar language of 'from' and 'to' on travel tickets to create an emotional story about transformation. At the same time, tapping into the mindset of travellers in the exact moment they’re travelling. Whether it’s business, romance, bringing home a baby or recovering from a Vegas trip, the airbridges and billboards stand out in a sea of crowded airport advertising.
The Delivery
The Delivery
The Delivery
To transform Schipol into a a celebration of 60million unique journeys with a copy led campaign. Taking over hundreds of out of home locations throughout the airport.
To transform Schipol into a a celebration of 60million unique journeys with a copy led campaign. Taking over hundreds of out of home locations throughout the airport.
To transform Schipol into a a celebration of 60million unique journeys with a copy led campaign. Taking over hundreds of out of home locations throughout the airport.