• BRITISH INSTITUTE

  • IS YOUR ENGLISH RUSTY?>

  • BRITISH INSTITUTE

  • IS YOUR ENGLISH RUSTY?>

  • BRITISH INSTITUTE

  • IS YOUR ENGLISH RUSTY?>

Role:

Copywriter

Deliverables:

Concept Campaign, Copywriting

Agency:

Making sure earth-shattering orgasms don't shatter the actual earth.


Making sure earth-shattering orgasms don't shatter the actual earth.


Making sure earth-shattering orgasms don't shatter the actual earth.

IS YOUR BRITISH RUSTY?

IS YOUR BRITISH RUSTY?

IS YOUR BRITISH RUSTY?

We thought, what if it actually was?

So for British Institutes, we rusted some of London’s greatest hits, from the double-decker to the London Eye, turning a familiar expression into a campaign you could understand before reading a single word.

Which, for a language school, is pretty useful.

We thought, what if it actually was?

So for British Institutes, we rusted some of London’s greatest hits, from the double-decker to the London Eye, turning a familiar expression into a campaign you could understand before reading a single word.

Which, for a language school, is pretty useful.

28% of women admit to masturbating in the shower, wasting around 121 Olympic-sized swimming pools’ worth of water each year.

So on World Environment Day 2023 we partnered up with Love Not War to get people to “break up” with their shower head and switch to one of the brand’s sustainable sex toys.