• AIRBNB

  • MILANO CORTINA OLYMPICS

  • AIRBNB

  • MILANO CORTINA OLYMPICS

  • AIRBNB

  • MILANO CORTINA OLYMPICS

Role:

Creative Lead, Concept, Copywriting, Strategy

Deliverables:

Digital Campaign, OOH, Film Documentary Campaign

Creative Team:

In House

The Airbnb team reached out as they began developing a campaign for the Italian market ahead of the 2026 Milano Cortina Winter Olympics. After several rounds of approvals and navigating budget realities, we landed on a social media–led campaign spotlighting six distinctive hosts across the three regions hosting the Games: Lombardy, Trentino Alto Adige, and Veneto. Italians are widely regarded as some of the best hosts in the world —so who better to welcome fans traveling to the Games?
The campaign aimed to celebrate unique hosts, authentic experiences, and standout accommodations, while also promoting lesser-known destinations to help ease overtourism and encourage more mindful travel.

The Airbnb team reached out as they began developing a campaign for the Italian market ahead of the 2026 Milano Cortina Winter Olympics. After several rounds of approvals and navigating budget realities, we landed on a social media–led campaign spotlighting six distinctive hosts across the three regions hosting the Games: Lombardy, Trentino Alto Adige, and Veneto. Italians are widely regarded as some of the best hosts in the world —so who better to welcome fans traveling to the Games?
The campaign aimed to celebrate unique hosts, authentic experiences, and standout accommodations, while also promoting lesser-known destinations to help ease overtourism and encourage more mindful travel.

The Airbnb team reached out as they began developing a campaign for the Italian market ahead of the 2026 Milano Cortina Winter Olympics. After several rounds of approvals and navigating budget realities, we landed on a social media–led campaign spotlighting six distinctive hosts across the three regions hosting the Games: Lombardy, Trentino Alto Adige, and Veneto. Italians are widely regarded as some of the best hosts in the world —so who better to welcome fans traveling to the Games?
The campaign aimed to celebrate unique hosts, authentic experiences, and standout accommodations, while also promoting lesser-known destinations to help ease overtourism and encourage more mindful travel.

FIRST PHASE

Digital Campaign

Digital Campaign

Digital Campaign

For the campaign launch, we were limited to the provided photo and video toolkit, so I spiced up the banners and storyboards with headlines, making sure to incorporate Instagram features into the narrative. We also proposed a dual approach: one evergreen and another focused on the concept.

For the campaign launch, we were limited to the provided photo and video toolkit, so I spiced up the banners and storyboards with headlines, making sure to incorporate Instagram features into the narrative. We also proposed a dual approach: one evergreen and another focused on the concept.

SECOND PHASE

Documentary

Documentary

Documentary

As a global The road to the Olympics is long and demanding. The Airbnb Travel Grant gives athletes a place to call home along the way. Ahead of the 2026 Milano Cortina Winter Games, we made a short documentary to tell their story. of the Olympic and Paralympic Games, Airbnb celebrated Milano Cortina 2026 with a city-wide OOH and DOOH campaign across Milan. Local hosts take centre stage, sharing their insider tips and authentic recommendations — from neighbourhood trattorias to hidden gems — welcoming visitors through airports, metro stations, and the city's most iconic streets.

As a global The road to the Olympics is long and demanding. The Airbnb Travel Grant gives athletes a place to call home along the way. Ahead of the 2026 Milano Cortina Winter Games, we made a short documentary to tell their story. of the Olympic and Paralympic Games, Airbnb celebrated Milano Cortina 2026 with a city-wide OOH and DOOH campaign across Milan. Local hosts take centre stage, sharing their insider tips and authentic recommendations — from neighbourhood trattorias to hidden gems — welcoming visitors through airports, metro stations, and the city's most iconic streets.

Film

Film

Film

THIRD PHASE

Casa AIRBNB

Casa AIRBNB

Casa AIRBNB

Alongside leading this campaign, I overlooked and supported another experiential campaign the Airbnb team worked on for the Olympics: Casa Airbnb.

Casa Airbnb is a special hospitality and community space open in Milan during the Olympic Games. It is a public venue (not just a place to stay) designed to bring together travellers, locals and Olympic fans from all over the world to celebrate the Games, offering different experiences, watch parties, and catering.

My role in this project was overlooking the Concept Identity and interior choices, making sure not only it looked good, but that it was true and authentic to Italian culture.